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Everyday Shea Bubble Bath

everyday-shea-bubble-bath

I popped into Whole Foods this afternoon to pick up a few random things. Top on my list was bubble bath for my son. I was in a bit of a hurry and without much thought I picked out this EveryDay Shea bubble bath. I guess I picked it for two reason – I liked the fact that it smelled like mint and also, it was one of the least expensive options on the shelf. I must tell you – it was such a great purchase.

With one cap full of soap the bathtub was completely full of bubbles. My son was thrilled. He hid his boats and animals in the tub and loved the fact that they would ‘go missing’ under the thick fog of bubbles covering his little ocean. The bubble bath has a really clean minty smell (not like a strong breathe mint or anything – just kind of fresh and clean minty) and makes incredibly long lasting bubbles. While my son was splashing and playing I started to read the label and began to love this product, and the company that made it, even more.

Here is the scoop, “EveryDay Shea is an extension of Alaffia Sustainable Skin Care. Alaffia was founded by Olowo-n’djo Tchala, a Togolese native, as a way to generate funds to conduct community enhancement projects in his home country and other West African nations in order to reduce poverty and gender inequality….This bubble bath supports the Alaffia Healthy Baby Program, which provides nutrition and health care for babies in central Togo during their critical first 18 months in an effort to reduce child mortality and malnutrition rates. According to UNICEF, 27% of children in Togo under the age of 5 suffer from stunting, and over 20,000 children die every year. Studies show that improved nutrition has a significant impact on a child’s quality of life and their ability to rise out of poverty during their lifetime.”

Needless to say I will be buying the shampoo, conditioner, body wash, lotion…..you name it…

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