Sweet Peas & Stilettos September Shoe Drive Benefiting My New Red Shoes I am thrilled to partner with My New Red Shoes to collect new shoes, shoe laces and clothing gift cards for homeless children living in the San Francisco Bay Area. Please review the information below to learn more about our local business partners, donation details and the services provided by My New Red Shoes. Please email me if you want to participate in any way at all. Anything you can do to help spread the word would be appreciated. On behalf of all of the children living in shelters in the Bay Area, we greatly appreciate your support!

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How You Can Help

There are so many ways you can help. We value each and every donation, no matter how large or small.


Donate NEW White or Black Athletic Shoes
Please review the specific donation guidelines noted below. We want great new shoes the kids will be able to run around in. Shop at or go to Amazon, Endless,, Payless,, Walmart, or any other retailer. Online orders can be sent direct to My New Red Shoes, 111 Anza Blvd., Suite 110, Burlingame, CA 94010

Shoe Laces
They need new shoe laces too! Pick up a few pairs in fun colors and patterns for the kids. Online orders can be sent direct to My New Red Shoes, 111 Anza Blvd., Suite 110, Burlingame, CA 94010

Old Navy Gift Card
The children are given $50 Old Navy gift cards so they can pick out a new outfit they love and will feel great wearing. You can donate an Old Navy gift cards for any amount – $5, $10, $25 or $50. Order one online at

A Tax Deductible Charitable Cash Donation
Monetary donations will be used to support all of the different programs offered by My New Red Shoes. They have several online donation options available on their website including Paypal.

Get Involved
There are a number of different ways you can volunteer your time to support the organization. You can host a shoe drive, help deliver shoes the children or sew gift bags for the kids.

Donation Collection Locations

The following local businesses have graciously volunteered to be official donation collection locations. If you want to sign up to be a San Francisco Bay Area official drop off location, just let me know. You can also mail your donation to My New Red Shoes, 111 Anza Blvd., Suite 110, Burlingame, CA 94010.

She She Shoes in Los Gatos
The premier footwear boutique in the South Bay. They carry a wonderful selection of on-trend designer shoes, handbags, and accessories.

You’ll get 10% off a pair of regular priced shoes if a donation is dropped off at She She Shoes!

130 North Santa Cruz Avenue, Suite D, Los Gatos, CA 408-354-3355

Babycoo in Los Gatos
Where you can find affordable, all green,and all natural products for your little ones. It is a wonderful place for every baby gift on your list too.

140 West Main Street, Suite H (inside Opera House) Los Gatos, CA  408-310-5030

Classic Kids Photography
If you are looking for beautiful photographs of your little ones or the whole family, Classic Kids Photography is the place for you. Go ahead and get pictures taken for your holiday cards!

Donate 2 pairs of shoes or more at a Classic Kids studio and you will get a FREE mini headshot sitting!

155 North Santa Cruz Avenue, Suite A, Los Gatos, CA 408-354-9116

315 Lorton Avenue, Burlingame, CA, 650-348-2100

15 East Blithedale, Mill Valley, CA, 415-389-0543

Studio Joule
Beautiful skin, flawless makeup, perfect brows, professional waxing and integrative massage that will leave you renewed and refreshed.

Receive a FREE eyebrow design if you drop off at least one pair of new shoes at Studio Joule!

130A North Santa Cruz Avenue Los Gatos, CA, 408-395-3773

Shoe Donation Guidelines

Shoes Must be Brand New

  • Shoes are for students entering grades Kindergarten through their Senior year of high school, ages 5-18. They accept Children sizes 8 Youth to 4, Men’s 5 to 16, and Women’s 5 to 12. They are in particular need of larger sizes for teens: Women’s 10 to 12 and Men’s 14 to 16.
  • Shoes may be solid white. Do not provide red, blue, or graffiti patterned shoes.
  • Please keep in mind the safety of the children we support.
  • Shoes must be appropriate for school and comfortable for children to run in. Closed-toe, athletic-style shoes are best.
  • Please do not donate open-toed shoes, flip-flops, Croc-like sandals, boots or shoes with too many straps. The children should be able to participate in sports with these shoes.
  • Provide shoes without price tags, and remove excess paper and boxes.

Please consider these above guidelines when you donate shoes. If you have any questions, please contact My New Red Shoes at

My New Red Shoes

Mission Statement:
The mission of My New Red Shoes is to help homeless children look and feel confident as they start the school year while educating the community about the challenges facing homeless families. To achieve this goal, My New Red Shoes provides homeless children with brand new clothing and shoes, and it rallies youth and adults around this effort by raising awareness about homelessness.

Organizational Overview:
Over 5,000 Bay Area school-aged children experience homelessness every night. The average age of these children is only 5 years old. Homelessness has a devastating effect on a child’s education. Homeless children are twice as likely to repeat a grade in school and are significantly more likely not to finish high school.

My New Red Shoes was founded in 2006 by Heather Hopkins after hearing a story from her mother that changed Heather’s life. Growing up in a poor family, Heather’s mother dreaded the first day of school, so worried was she that she wouldn’t have anything presentable to wear when she walked through her classroom doors come September. Her mother’s story made a strong impression on Heather and motivated Heather to help change the story for other children.

My New Red Shoes helps homeless children put their best foot forward at school through two unique programs. Clothing for Confidence provides homeless and very low-income children with $50 gift cards to major clothing retailers and brand new shoes, offering them the opportunity to celebrate back-to-school season with pride in a way that the isolation of second-hand clothing closets never will. Providing clothing and shoes to homeless youth not only increases their school attendance, it gives them a much-needed confidence boost. The Kids Helping Kids Youth Leadership Program educates students about local family homelessness and empowers them to become positive change agents, directly and positively impacting their community. Kids Helping Kids utilizes the service learning model to offer tailor-made curriculum, philanthropic opportunities, engagement in civic matters, and helps students directly solve real-world issues in the homeless community.

Since 2006, My New Red Shoes has clothed over 4,600 homeless children and empowered over 1,500 youth to support their homeless peers. In 2010, we plan to clothe an additional 3,000 children and will continue to expand our education programs. My New Red Shoes believes in the ripple effect that a heartfelt gift can make in the life of a child who is feeling alone in her circumstances and has faith in the power of children to change the world. Planting the seed of compassion is the first step toward creating community change.

Photo: Classic Kids Photography

Success Stories

Six months ago, Martha fled her abusive partner and the father of her children. Martha and her four children stayed with her uncle in his one-bedroom apartment until the landlord threatened to evict them. Martha and her children were forced to move into a local family shelter. All four of Martha’s children were starting new schools in August and were very anxious. Martha knew her kids desperately needed new clothes and shoes; the thought that she would not be able to provide for them was overwhelming. After receiving gift bags from My New Red Shoes, Martha was able to focus on the other essentials that would help her family to succeed.

Luisa was unable to work after breast cancer and a double mastectomy. While she planned to return to work cleaning houses after her reconstructive surgery was complete, Luisa’s loss of income made it difficult for her family to make ends meet. With the gift from My New Red Shoes, Luisa’s two children were able to look forward to the start of the school year, a brief respite from the fear and anxiety that had troubled them in months past.

George is a six-year-old homeless boy. Despite the hard times they have endured, George and his family have positive attitudes and even help out in their shelter’s afterschool program. Because George’s mother receives only $600 per month in CALWORKs benefits, buying new shoes and clothes for George and his nine-year-old sister would mean their mother would not be able to buy food and other household necessities that month. When George received new shoes and a $50 gift card from My New Red Shoes, he proudly carried his shoes around the shelter offices to show the staff. He could hardly wait until the first day of school to show his shoes and clothes to the other children in his class.

Elizabeth and her husband Eric have six children between the ages of five and twelve. The family had been suitably housed and making ends meet for many years until an accident left Eric crippled. With Eric no longer working and needing assistance in his daily tasks, Elizabeth struggled to care for her large family. The family was forced to move into a homeless shelter and soon after their arrival, received gifts from My New Red Shoes. Although every child in the family benefited greatly from this donation, AJ, the youngest, was perhaps the most affected. He was worried that his hand-me-downs would make him stick out in kindergarten, but when he received a bright blue gift bag from My New Red Shoes containing his first-ever pair of brand new shoes, AJ thought, “Shoes with laces; I really am a big boy now!” AJ’s mother was also appreciative of the gift card that enabled her to buy school uniforms for her six children who were now able to start their school year with pride.

Homeless Agency
“The mothers in our program have low or no income, they will not be able to buy new school clothes or shoes for their children’s first day back to school. My New Red Shoes has helped make their back to school experience positive.”

-Homeless agency professional

Do You Want to Partner With Us? Do You Have Any Questions?

Contact Alisa Ahlstone Lewis @ 650-387-4611 or

Please contact My New Red Shoes directly if you would like more information about their organization and the services they offer.

Note: Sweet Peas & Stilettos has affiliate partner relationships with Amazon, Zappos, Payless, Old Navy, Target, Endless and Any and all referral fees earned as part of the shoe drive will be donated to My New Red Shoes.

THANK YOU! - Teachers ask. You choose. Students learn.

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